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LINE OA & Conversational Marketing

Answer sales chats, send messages by customer segment and close sales in the chat.

LINE OA & Conversational MarketingSample data
Baan Suan SkincareOfficial account
Hi, welcome to Baan Suan Skincare. Ask us anything10:40
Do you have sunscreen for sensitive skin?10:41
Try our Centella SPF50, fragrance free, 390 baht. Want a 10% off code?10:41
Type a message
Message a customer segmentChoose a segment
Message to send

Pick a segment and let AI write a message that fits it

Go ahead and try it. This screen simulates the system with sample data.

Highlights

Segments customers by purchase history

Segments customers by purchase history

Answers chats and takes orders in the chat

Answers chats and takes orders in the chat

Measures sales from each campaign

Measures sales from each campaign

What LINE OA & Conversational Marketing is and how it helps your organisation

Your brand's LINE OA has tens of thousands of followers, but everyone receives the same message. Broadcast costs climb every month while the block rate climbs with them. Admins cannot keep up with chats during promotions, customers ask about price and stock then disappear before an answer, and nobody can say which campaign actually produced sales.

The Khaojai IT LINE OA system links purchase history from stores and online channels to each customer's LINE account and segments them automatically, such as repeat buyers, new customers or customers who have gone quiet. The AI chatbot answers questions about products, stock and promotions, recommends items suited to each person and completes orders in the chat. Broadcasts go only to the relevant segment, and sales from each campaign are measured.

After go-live, admins handle only the chats that need a human decision, broadcast budget goes to segments likely to buy, and marketing sees how much revenue each message generated. Khaojai IT designs the chatbot and segments around your products and brand voice and connects them to the POS, online store and CRM you already use.

Questions buyers ask before starting

Can we use our existing LINE OA or do we need a new account

You keep your existing LINE OA account, followers and chat history. The system connects through the LINE Messaging API, which is LINE's standard integration channel.

Will the AI chatbot give wrong answers or talk about things it does not know

The chatbot answers only from the product, stock and promotion data your organisation provides. For questions outside that scope, or when a customer asks for a person, it hands over to an admin with the full chat history.

How does it connect to our POS or online store

It connects to POS, online store and CRM systems through APIs or scheduled data imports, so purchase history from every channel is attached to the same customer in LINE.

Is customer data in LINE handled in line with PDPA

The system records consent when a customer starts using it, with the policy version and timestamp, limits what each admin can access, and supports deleting data when a customer requests it.

AI in this system

AI answers customers, recommends products and sends personalized messages.

  1. 01Answers product questionsAnswers price, stock and ordering questions from real product data around the clock.
  2. 02Personal product picksChooses products each customer is likely to want based on their purchase history.
  3. 03Writes messages per segmentDrafts promotional messages tailored to each customer segment before sending.
  4. 04Hands off to adminsPasses complex chats or unhappy customers to an admin along with a summary.

Works with the systems you already use

LINEMicrosoft 365Google WorkspaceSAPExcelExisting systems through APIs

Questions about LINE OA & Conversational Marketing?
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